E-commerce site that specializes in custom apparel
The marketing team wanted a new visual style for the homepage that better showcased the product as we transitioned to a new tech platform.
The primary goal was to come out with a new photography style with real images of the product as well as a new main campaign area and product tile styling.
Responsibilities
Concept Iteration, Visual Design
Date
May 2020
Tools
Sketch, Photoshop, Illustrator
Final Version
Homepage for new Allied Shirts (Live 2021)
Hero Images
Slide 1
Slide 2
Slide 3
Comparison of new proposed photography style vs the current site
Process
Wireframe - adding color to the product photography
Wireframe - adding color to the product photography
Past Iterations
Visualizing how to display all the different shirt colors
Rejected version that used a more saturated color palette